Pricing
One membership opens every lesson
Every lesson in every industry and company. The free lessons, guides and calculators stay free.
Good to know
What stays free?
Foundations 1–5, the first Money and the economy lesson, the first lesson of each industry, the first lesson of each department, Follow a burger and the first Start your own lesson, plus every “How businesses make money” guide and every calculator. No account or card needed.
Can I cancel?
Yes, any time, from your account page. You keep every lesson until the end of the period you've paid for, and your progress stays in your account.
What's in each track?
Members get every lesson, and each new one as it opens. Around the site, members-only lessons carry a (members-only)(included in your membership) tag.
Foundations
5 free10 for members
The ideas every business shares: how money comes in, where it goes, and why some businesses run out of it.
See the 15 lessons
- How does a business make money?
- Margins: where each dollar goes
- How many guests just to stay even?
- What should you charge?
- Profitable and still broke?
- What does a person really cost?(members-only)(included in your membership)
- What does a customer cost?(members-only)(included in your membership)
- Why can't anyone just copy you?(members-only)(included in your membership)
- Too much or too little?(members-only)(included in your membership)
- Profit, cash, and what you own(members-only)(included in your membership)
- Whose money starts a business?(members-only)(included in your membership)
- Who sets the rules for your business?(members-only)(included in your membership)
- What could go wrong?(members-only)(included in your membership)
- One shop or many?(members-only)(included in your membership)
- Why do businesses fail?(members-only)(included in your membership)
Money and the economy
1 free7 for members
How prices, interest rates, taxes, trade and stocks work, and what each one does to a business.
See the 8 lessons
- Supply and demand: why prices move
- Inflation: why a dollar buys less(members-only)(included in your membership)
- Interest rates and the Fed(members-only)(included in your membership)
- Recessions: when the economy shrinks(members-only)(included in your membership)
- Taxes: sales, income and payroll(members-only)(included in your membership)
- Tariffs and trade(members-only)(included in your membership)
- Stocks and shares: owning a slice, and what an IPO is(members-only)(included in your membership)
- What a business is worth(members-only)(included in your membership)
Industries
16 free70 for members
Run one kind of business from the inside, starting with a restaurant you set up yourself.
See the 86 lessons
- How an app makes moneyApp and game studio · Lesson 1
- Paying for downloads(members-only)(included in your membership)App and game studio · Lesson 2
- Keeping players(members-only)(included in your membership)App and game studio · Lesson 3
- The app store's rules(members-only)(included in your membership)App and game studio · Lesson 4
- How a repair shop makes moneyAuto repair shop · Lesson 1
- Paying your technicians(members-only)(included in your membership)Auto repair shop · Lesson 2
- Parts and redo jobs(members-only)(included in your membership)Auto repair shop · Lesson 3
- Opening the shop(members-only)(included in your membership)Auto repair shop · Lesson 4
- Estimates and trust(members-only)(included in your membership)Auto repair shop · Lesson 5
- How a bookkeeping practice makes moneyBookkeeping and tax practice · Lesson 1
- Tax season(members-only)(included in your membership)Bookkeeping and tax practice · Lesson 2
- Credentials and rules(members-only)(included in your membership)Bookkeeping and tax practice · Lesson 3
- Finding and keeping clients(members-only)(included in your membership)Bookkeeping and tax practice · Lesson 4
- Growing past yourself(members-only)(included in your membership)Bookkeeping and tax practice · Lesson 5
- How a coffee shop makes moneyCoffee shop · Lesson 1
- The slow-afternoon problem(members-only)(included in your membership)Coffee shop · Lesson 2
- Opening the shop(members-only)(included in your membership)Coffee shop · Lesson 3
- Why coffee shops close(members-only)(included in your membership)Coffee shop · Lesson 4
- The spot and the cups a day(members-only)(included in your membership)Coffee shop · Lesson 5
- Surviving year one(members-only)(included in your membership)Coffee shop · Lesson 6
- Winning a bid without losing moneyConstruction and trades · Lesson 1
- Is the job on budget?(members-only)(included in your membership)Construction and trades · Lesson 2
- Licenses, insurance and bonds(members-only)(included in your membership)Construction and trades · Lesson 3
- Crews, subs and why contractors fail(members-only)(included in your membership)Construction and trades · Lesson 4
- Contracts, payments and liens(members-only)(included in your membership)Construction and trades · Lesson 5
- Your overhead rate(members-only)(included in your membership)Construction and trades · Lesson 6
- Selling hoursConsulting or agency · Lesson 1
- Finding clients(members-only)(included in your membership)Consulting or agency · Lesson 2
- Getting paid, and tax time(members-only)(included in your membership)Consulting or agency · Lesson 3
- From solo to a firm(members-only)(included in your membership)Consulting or agency · Lesson 4
- Setting up the practice(members-only)(included in your membership)Consulting or agency · Lesson 5
- Your first year(members-only)(included in your membership)Consulting or agency · Lesson 6
- How a financial advisor makes moneyFinancial advisor · Lesson 1
- Who lets you give advice?(members-only)(included in your membership)Financial advisor · Lesson 2
- Where do your first clients come from?(members-only)(included in your membership)Financial advisor · Lesson 3
- When the market falls(members-only)(included in your membership)Financial advisor · Lesson 4
- The membership modelGym · Lesson 1
- What a lost member costs(members-only)(included in your membership)Gym · Lesson 2
- Opening a gym(members-only)(included in your membership)Gym · Lesson 3
- Trainers and classes(members-only)(included in your membership)Gym · Lesson 4
- Waivers, insurance and safety(members-only)(included in your membership)Gym · Lesson 5
- Presales and the first months(members-only)(included in your membership)Gym · Lesson 6
- How an insurance agency makes moneyInsurance agency · Lesson 1
- Licensed and appointed(members-only)(included in your membership)Insurance agency · Lesson 2
- Quotes and renewals(members-only)(included in your membership)Insurance agency · Lesson 3
- What is a book of clients worth?(members-only)(included in your membership)Insurance agency · Lesson 4
- How an IT services firm makes moneyIT services firm · Lesson 1
- Pricing a contract(members-only)(included in your membership)IT services firm · Lesson 2
- The help desk(members-only)(included in your membership)IT services firm · Lesson 3
- When a client gets hacked(members-only)(included in your membership)IT services firm · Lesson 4
- What it costs to make one moreSmall manufacturer · Lesson 1
- Cash for the first big order(members-only)(included in your membership)Small manufacturer · Lesson 2
- Selling to a big retailer(members-only)(included in your membership)Small manufacturer · Lesson 3
- Quality, safety rules and recalls(members-only)(included in your membership)Small manufacturer · Lesson 4
- Make or buy(members-only)(included in your membership)Small manufacturer · Lesson 5
- Your shop rate(members-only)(included in your membership)Small manufacturer · Lesson 6
- What a sale really costs onlineOnline store · Lesson 1
- Inventory: cash sitting on shelves(members-only)(included in your membership)Online store · Lesson 2
- Sales tax, returns and the rules of selling online(members-only)(included in your membership)Online store · Lesson 3
- Living on someone else's platform(members-only)(included in your membership)Online store · Lesson 4
- Sourcing and landed cost(members-only)(included in your membership)Online store · Lesson 5
- What you can pay for an order(members-only)(included in your membership)Online store · Lesson 6
- How a rental makes moneyReal estate rentals · Lesson 1
- Buying your first rental(members-only)(included in your membership)Real estate rentals · Lesson 2
- Finding a good tenant(members-only)(included in your membership)Real estate rentals · Lesson 3
- Repairs and reserves(members-only)(included in your membership)Real estate rentals · Lesson 4
- Landlord rules: deposits, repairs and eviction(members-only)(included in your membership)Real estate rentals · Lesson 5
- Taxes on a rental(members-only)(included in your membership)Real estate rentals · Lesson 6
- You sell a $15 burger. How much do you keep?Restaurant · Lesson 1
- Hiring your first crew(members-only)(included in your membership)Restaurant · Lesson 2
- Permits before you open(members-only)(included in your membership)Restaurant · Lesson 3
- Reading your monthly numbers(members-only)(included in your membership)Restaurant · Lesson 4
- Your opening budget(members-only)(included in your membership)Restaurant · Lesson 5
- The first three months(members-only)(included in your membership)Restaurant · Lesson 6
- Rent a chair or own the shop?Salon · Lesson 1
- A week of bookings(members-only)(included in your membership)Salon · Lesson 2
- Licenses and the shop's paperwork(members-only)(included in your membership)Salon · Lesson 3
- Tips, retail and tax time(members-only)(included in your membership)Salon · Lesson 4
- Pricing your services(members-only)(included in your membership)Salon · Lesson 5
- Your first clients(members-only)(included in your membership)Salon · Lesson 6
- How a software company makes moneySoftware startup · Lesson 1
- Burn rate and runway(members-only)(included in your membership)Software startup · Lesson 2
- Hiring the first engineers(members-only)(included in your membership)Software startup · Lesson 3
- Paying for growth(members-only)(included in your membership)Software startup · Lesson 4
- Test demand before you build(members-only)(included in your membership)Software startup · Lesson 5
- Setting up the company(members-only)(included in your membership)Software startup · Lesson 6
Big companies
41 for members
How famous companies really make money, read from their own annual reports.
See the 41 lessons
- How airlines make money(members-only)(included in your membership)Delta Air Lines
- How Delta is organized(members-only)(included in your membership)Delta Air Lines
- Why ticket prices change(members-only)(included in your membership)Delta Air Lines
- Bankruptcy and mergers(members-only)(included in your membership)Delta Air Lines
- How Amazon makes money(members-only)(included in your membership)Amazon
- How Amazon is organized(members-only)(included in your membership)Amazon
- What Prime is worth(members-only)(included in your membership)Amazon
- The last mile(members-only)(included in your membership)Amazon
- How banks make money(members-only)(included in your membership)JPMorgan Chase
- How JPMorgan is organized(members-only)(included in your membership)JPMorgan Chase
- When interest rates move(members-only)(included in your membership)JPMorgan Chase
- Swipe fees and rewards(members-only)(included in your membership)JPMorgan Chase
- How Costco makes money(members-only)(included in your membership)Costco
- How Costco is organized(members-only)(included in your membership)Costco
- Kirkland Signature(members-only)(included in your membership)Costco
- Paying workers more(members-only)(included in your membership)Costco
- How Google makes money(members-only)(included in your membership)Alphabet (Google)
- How Google is organized(members-only)(included in your membership)Alphabet (Google)
- YouTube: ads, subscriptions and creators(members-only)(included in your membership)Alphabet (Google)
- Betting on AI(members-only)(included in your membership)Alphabet (Google)
- How a big company is built(members-only)(included in your membership)
- How insurance works(members-only)(included in your membership)Progressive
- How Progressive is organized(members-only)(included in your membership)Progressive
- Hurricanes, wildfires and reinsurance(members-only)(included in your membership)Progressive
- Who's a good risk?(members-only)(included in your membership)Progressive
- How McDonald's makes money(members-only)(included in your membership)McDonald's
- How McDonald's is organized(members-only)(included in your membership)McDonald's
- The value-menu war(members-only)(included in your membership)McDonald's
- Running one McDonald's(members-only)(included in your membership)McDonald's
- How Netflix makes money(members-only)(included in your membership)Netflix
- How Netflix is organized(members-only)(included in your membership)Netflix
- The password-sharing crackdown(members-only)(included in your membership)Netflix
- The cheaper plan with ads(members-only)(included in your membership)Netflix
- How Starbucks makes money(members-only)(included in your membership)Starbucks
- How Starbucks is organized(members-only)(included in your membership)Starbucks
- What's in a six-dollar latte?(members-only)(included in your membership)Starbucks
- Starbucks in China(members-only)(included in your membership)Starbucks
- How Uber makes money(members-only)(included in your membership)Uber
- How Uber is organized(members-only)(included in your membership)Uber
- The long road to profit(members-only)(included in your membership)Uber
- Drivers: contractors or employees?(members-only)(included in your membership)Uber
Inside a business
21 free31 for members
How the teams inside a company do their jobs, starting with getting stuff from the factory to you.
See the 52 lessons
- Follow a burgerFollow the product
- What customer support doesCustomer support · Lesson 1
- Keeping customers: refunds and escalations(members-only)(included in your membership)Customer support · Lesson 2
- Measuring support: how fast, how happy, how much(members-only)(included in your membership)Customer support · Lesson 3
- Closing the booksFinance and accounting · Lesson 1
- Budgets and forecasts(members-only)(included in your membership)Finance and accounting · Lesson 2
- Controls and audits(members-only)(included in your membership)Finance and accounting · Lesson 3
- What IT does: laptops, accounts and the help deskIT and security · Lesson 1
- Phishing, passwords and backups(members-only)(included in your membership)IT and security · Lesson 2
- When it goes wrong: an outage or a breach(members-only)(included in your membership)IT and security · Lesson 3
- What a CEO actually decidesThe CEO and the board · Lesson 1
- Who the CEO answers to(members-only)(included in your membership)The CEO and the board · Lesson 2
- Big calls: raising money, buying a company, a new CEO(members-only)(included in your membership)The CEO and the board · Lesson 3
- What a company's lawyers doLegal · Lesson 1
- Protecting ideas(members-only)(included in your membership)Legal · Lesson 2
- When someone sues(members-only)(included in your membership)Legal · Lesson 3
- What marketing doesMarketing · Lesson 1
- Who it's for(members-only)(included in your membership)Marketing · Lesson 2
- Measuring what works(members-only)(included in your membership)Marketing · Lesson 3
- Hiring: from the job post to the offerPeople (HR) · Lesson 1
- What a worker really costs(members-only)(included in your membership)People (HR) · Lesson 2
- The rules at work(members-only)(included in your membership)People (HR) · Lesson 3
- What a product manager doesProduct · Lesson 1
- Talking to users and reading the data(members-only)(included in your membership)Product · Lesson 2
- Saying no: roadmaps and trade-offs(members-only)(included in your membership)Product · Lesson 3
- How a sale happensSales · Lesson 1
- Commission and quotas(members-only)(included in your membership)Sales · Lesson 2
- The big deal(members-only)(included in your membership)Sales · Lesson 3
- Where your stuff comes fromSupply chain and logistics · Lesson 1
- How much stock to hold(members-only)(included in your membership)Supply chain and logistics · Lesson 2
- Moving it: trucks, ships, warehouses and the last mile(members-only)(included in your membership)Supply chain and logistics · Lesson 3
- When the chain breaks(members-only)(included in your membership)Supply chain and logistics · Lesson 4
- Who works at an airlineAt an airline · Lesson 1
- How an airline turns a plane around(members-only)(included in your membership)At an airline · Lesson 2
- Who works at an auto repair shopAt an auto repair shop · Lesson 1
- How a car gets fixed, from check-in to pick-up(members-only)(included in your membership)At an auto repair shop · Lesson 2
- Who works at a bankAt a bank · Lesson 1
- How a bank makes a business loan(members-only)(included in your membership)At a bank · Lesson 2
- Who works at a big-box storeAt a big-box store · Lesson 1
- How a pallet gets to the shelf(members-only)(included in your membership)At a big-box store · Lesson 2
- Who works at a construction companyAt a construction company · Lesson 1
- How a building gets built, from the bid to the keys(members-only)(included in your membership)At a construction company · Lesson 2
- Who works at a factoryAt a factory · Lesson 1
- How a factory order ships(members-only)(included in your membership)At a factory · Lesson 2
- Who works at a game studioAt a game studio · Lesson 1
- How a game update ships(members-only)(included in your membership)At a game studio · Lesson 2
- Who works at an online storeAt an online store · Lesson 1
- How an online order reaches you, and comes back(members-only)(included in your membership)At an online store · Lesson 2
- Who works at a restaurantAt a restaurant · Lesson 1
- How a Friday order gets to the table(members-only)(included in your membership)At a restaurant · Lesson 2
- Who works at a software companyAt a software company · Lesson 1
- How a software company ships a feature(members-only)(included in your membership)At a software company · Lesson 2
Start your own
1 free13 for members
Turn what you learned into a plan for your own business: budget, break-even, permits, a loan, a one-page plan, launch week.
See the 14 lessons
- Is this business right for me?Lesson 1
- Your startup budget(members-only)(included in your membership)Lesson 2
- Your break-even point(members-only)(included in your membership)Lesson 3
- Your first hires(members-only)(included in your membership)Lesson 4
- Your permit checklist(members-only)(included in your membership)Lesson 5
- Before you sign(members-only)(included in your membership)Lesson 6
- Your business's legal shape(members-only)(included in your membership)Lesson 7
- Money set-up: an account, simple books, and tax set aside(members-only)(included in your membership)Lesson 8
- Picking a location: home, a storefront or online(members-only)(included in your membership)Lesson 9
- Getting a loan: what a lender looks at(members-only)(included in your membership)Lesson 10
- Your one-page business plan(members-only)(included in your membership)Lesson 11
- Your first ten customers(members-only)(included in your membership)Lesson 12
- Launch week(members-only)(included in your membership)Lesson 13
- Buying a business instead of starting one(members-only)(included in your membership)Lesson 14
Questions? See the FAQ or email hello@ownopolis.com.