Industries

The neighborhoods

• Restaurant Row

  How a restaurant really runs: thin margins, Friday rushes, suppliers and permits.

  6 lessons · lesson 1 free

• Coffee Corner

  Why a cup costs what it does, and why rent and slow afternoons matter so much.

  6 lessons · lesson 1 free

• Shop Street

  Retail and online stores: inventory, shipping, and paying for ads to find customers.

  6 lessons · lesson 1 free

• Salon Lane

  Regulars, booking every chair, and renting a chair vs. owning the shop.

  6 lessons · lesson 1 free

• Gym Block

  Memberships: getting paid before you deliver, and keeping members from quitting.

  6 lessons · lesson 1 free

• Tech Park

  Software: big costs up front, then each new customer costs little.

  6 lessons · lesson 1 free

• Builders' Yard

  Construction and trades: bids, materials, and waiting to get paid.

  6 lessons · lesson 1 free

• Factory District

  Making things: machines, materials, and why making more can make each one cheaper.

  6 lessons · lesson 1 free

• Agency Tower

  Consulting and agencies: when people's time is the product.

  6 lessons · lesson 1 free

• Rental Row

  Real estate rentals: buying a home or a few units and renting them out, month after month.

  6 lessons · lesson 1 free

• Garage Lane

  Auto repair: selling technicians' hours and the parts they fit, one car at a time.

  5 lessons · lesson 1 free

• Ledger Lane

  Bookkeeping and tax prep: keeping other businesses' books for a monthly fee, and the rush of tax season.

  5 lessons · lesson 1 free

• Help Desk Hub

  IT services: looking after other companies' computers for a monthly fee, and answering when they break.

  4 lessons · lesson 1 free

• App Studio Loft

  Apps and games: the app store's cut, paying for downloads, and keeping players coming back.

  4 lessons · lesson 1 free

• Umbrella Agency

  An insurance agency: commissions on every policy and every renewal, and a book of clients that's worth something.

  4 lessons · lesson 1 free

• Advisor's Office

  A financial advisor: paid by a percent of clients' money, a flat fee or commissions, and what happens when markets fall.

  4 lessons · lesson 1 free

Also showing up in side-by-side comparisons inside lessons: Airline, Marketplace, Insurance.