13 min
Talking to users and reading the data
The data tells you where people give up. Only watching them tells you why. A product team needs both, and five people trying your app can show you more than you'd expect.
Ticket 01 · The guess
How much can five people show you?
Words to know
Sources and every number (1)
Sources
- Why You Only Need to Test with 5 Users (Nielsen Norman Group, 18 March 2000; averages across the projects the author studied) · Jakob Nielsen, Nielsen Norman Group, 2000
Every number
- 85%
nngroup.com ·2000 · Share of a design's usability problems that a test with five users finds. Jakob Nielsen's 2000 article: an average across the projects he studied. - 31%
nngroup.com ·2000 · Share of the usability problems one user finds. Jakob Nielsen's 2000 article: an average across the projects he studied. - 15 users
nngroup.com ·2000 · To find all the usability problems, test with at least this many users, by the article's model. Jakob Nielsen's 2000 article: an average across the projects he studied.