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FoundationsConcept 7 of 15

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BOOKSALON

Getting customers · 14 min

What does a customer cost?

Every business has to find its customers, and some pay a lot to do it. What a new customer costs, against what they're worth over time, decides whether ads pay.

Ticket 01 · The guess

What does one buyer cost in ads?

You sell handmade mugs online and pay for search ads. Each click costs you $4.14localiq.com ·2026, the average an ad agency's benchmarks give for shopping and gift sellers. About 3%example (example number: Simplified example: three in every hundred visitors buy.) of the people who click buy something. What does one new customer cost you in ads?

$40
$0$300
Words to know

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

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Sources and every number (1)

Sources

  • Search Advertising Benchmarks for Every Industry [2026 Data] (average cost per click and cost per lead by industry) · WordStream by LocaliQ, 2026

Every number

  • $4.14localiq.com ·2026 · Average cost per click on search ads for shopping, collectibles and gifts sellers, in the agency's 2026 benchmarks.
  • 3%example (example number: Simplified example: three in every hundred visitors buy.) · Simplified example: three in every hundred visitors buy.
  • $138example (example number: Worked out from the cited cost per click and the example numbers: the cost per click divided by the share of visitors who buy.) · Worked out from the cited cost per click and the example numbers: the cost per click divided by the share of visitors who buy.
  • 33 clicksexample (example number: Worked out from the example buying rate: about one buyer in every thirty-three clicks, rounded.) · Worked out from the example buying rate: about one buyer in every thirty-three clicks, rounded.
  • $5.42localiq.com ·2026 · Average cost per click across all industries in the agency's 2026 benchmarks.
  1. Lessons›
  2. Foundations
  • ·Before this: What does a person really cost?
  • ·Next: Why can't anyone just copy you?
  • ·Free calculator: Customer cost and payback calculator
Skip to the lesson

FoundationsConcept 7 of 15

Part 1 of 3, 0 done
BOOKSALON

Getting customers · 14 min

What does a customer cost?

Every business has to find its customers, and some pay a lot to do it. What a new customer costs, against what they're worth over time, decides whether ads pay.

Ticket 01 · The guess

What does one buyer cost in ads?

You sell handmade mugs online and pay for search ads. Each click costs you $4.14localiq.com ·2026, the average an ad agency's benchmarks give for shopping and gift sellers. About 3%example (example number: Simplified example: three in every hundred visitors buy.) of the people who click buy something. What does one new customer cost you in ads?

$40
$0$300
Words to know

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

·
Sources and every number (1)

Sources

  • Search Advertising Benchmarks for Every Industry [2026 Data] (average cost per click and cost per lead by industry) · WordStream by LocaliQ, 2026

Every number

  • $4.14localiq.com ·2026 · Average cost per click on search ads for shopping, collectibles and gifts sellers, in the agency's 2026 benchmarks.
  • 3%example (example number: Simplified example: three in every hundred visitors buy.) · Simplified example: three in every hundred visitors buy.
  • $138example (example number: Worked out from the cited cost per click and the example numbers: the cost per click divided by the share of visitors who buy.) · Worked out from the cited cost per click and the example numbers: the cost per click divided by the share of visitors who buy.
  • 33 clicksexample (example number: Worked out from the example buying rate: about one buyer in every thirty-three clicks, rounded.) · Worked out from the example buying rate: about one buyer in every thirty-three clicks, rounded.
  • $5.42localiq.com ·2026 · Average cost per click across all industries in the agency's 2026 benchmarks.
  1. Lessons›
  2. Foundations
  • ·Before this: What does a person really cost?
  • ·Next: Why can't anyone just copy you?
  • ·Free calculator: Customer cost and payback calculator