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FoundationsConcept 8 of 15

Part 1 of 3, 0 done
CAFÉGRAND OPENING

Competition · 13 min

Why can't anyone just copy you?

When a business makes money, others notice and open next door. What keeps some businesses ahead is whatever a rival can't simply copy.

Ticket 01 · The guess

How big is Starbucks, really?

Coffee is easy to start: an espresso machine, a counter, a lease. In 2023 the US had 85,140census.gov ·2023 snack and drink bars with paid staff: coffee shops, juice bars, doughnut and ice-cream shops. Starbucks, the biggest coffee chain, ran 10,047sec.gov ·2025 stores of its own in the US in 2025. Roughly what share is that?

30%
0%60%
Words to know

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Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

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Sources and every number (2)

Sources

  • County Business Patterns datasets: 2023 U.S. detail file, cbp23us (NAICS 722515, snack and nonalcoholic beverage bars) · U.S. Census Bureau, 2023
  • Starbucks Corporation Form 10-K for the fiscal year ended September 28, 2025 · Starbucks Corporation (filed with the U.S. SEC), 2025

Every number

  • 85,140census.gov ·2023 · Snack and nonalcoholic beverage bars with paid employees in the US, 2023: coffee shops, juice bars, doughnut, bagel and ice-cream shops.
  • 10,047sec.gov ·2025 · Starbucks' company-operated stores in the US at the end of fiscal 2025 (stores in other businesses, like grocery stores, are licensed and not counted here).
  • 11.8%sec.gov ·2025 · Worked out: Starbucks' own US stores (fiscal 2025) divided by the Census count of snack and drink bars (2023). Different years and a wider group than coffee alone, so a rough picture.
  • 40,990sec.gov ·2025 · Starbucks stores worldwide at the end of fiscal 2025, its own and licensed.
  1. Lessons›
  2. Foundations
  • ·Before this: What does a customer cost?
  • ·Next: Too much or too little?
Skip to the lesson

FoundationsConcept 8 of 15

Part 1 of 3, 0 done
CAFÉGRAND OPENING

Competition · 13 min

Why can't anyone just copy you?

When a business makes money, others notice and open next door. What keeps some businesses ahead is whatever a rival can't simply copy.

Ticket 01 · The guess

How big is Starbucks, really?

Coffee is easy to start: an espresso machine, a counter, a lease. In 2023 the US had 85,140census.gov ·2023 snack and drink bars with paid staff: coffee shops, juice bars, doughnut and ice-cream shops. Starbucks, the biggest coffee chain, ran 10,047sec.gov ·2025 stores of its own in the US in 2025. Roughly what share is that?

30%
0%60%
Words to know

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

·
Sources and every number (2)

Sources

  • County Business Patterns datasets: 2023 U.S. detail file, cbp23us (NAICS 722515, snack and nonalcoholic beverage bars) · U.S. Census Bureau, 2023
  • Starbucks Corporation Form 10-K for the fiscal year ended September 28, 2025 · Starbucks Corporation (filed with the U.S. SEC), 2025

Every number

  • 85,140census.gov ·2023 · Snack and nonalcoholic beverage bars with paid employees in the US, 2023: coffee shops, juice bars, doughnut, bagel and ice-cream shops.
  • 10,047sec.gov ·2025 · Starbucks' company-operated stores in the US at the end of fiscal 2025 (stores in other businesses, like grocery stores, are licensed and not counted here).
  • 11.8%sec.gov ·2025 · Worked out: Starbucks' own US stores (fiscal 2025) divided by the Census count of snack and drink bars (2023). Different years and a wider group than coffee alone, so a rough picture.
  • 40,990sec.gov ·2025 · Starbucks stores worldwide at the end of fiscal 2025, its own and licensed.
  1. Lessons›
  2. Foundations
  • ·Before this: What does a customer cost?
  • ·Next: Too much or too little?