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Alphabet (Google)Lesson 1 of 4

Part 1 of 3, 0 done
ADAD?AD$$$

2025 report · 9 min

How Google makes money

Searching on Google is free. So who's paying for it?

Ticket 01 · The guess

How much of Google's money is ads?

Searching on Google costs you nothing, and so do Maps, Gmail and most of YouTube. Yet Alphabet, the company that owns Google, brought in $402.8Bsec.gov ·2025 in 2025.

What share of that came from ads?

30%
0%100%
Words to know

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Tell us what looks off. No name or email needed.

What kind of problem?

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Sources and every number (1)

Sources

  • Alphabet Inc. Form 10-K for the fiscal year ended December 31, 2025 · Alphabet Inc. (filed with the U.S. SEC), 2025

Every number

  • $402.8Bsec.gov ·2025 · Revenues, 2025 (income statement).
  • $294.7Bsec.gov ·2025 · Google advertising revenues (Search & other, YouTube ads and Google Network), 2025.
  • 73.2%sec.gov ·2025 · Worked out: Google advertising revenues ÷ Alphabet's total revenues, 2025.
  • 6%sec.gov ·2025 · Change in paid clicks on Google Search & other, 2025 vs. 2024 (MD&A, monetization metrics).
  • 7%sec.gov ·2025 · Change in cost per click on Google Search & other, 2025 vs. 2024 (MD&A, monetization metrics).
  1. Lessons›
  2. Big companies›
  3. Google
  • ·Next: How Google is organized
  • ·Free guide: How Google makes money
Skip to the lesson

Alphabet (Google)Lesson 1 of 4

Part 1 of 3, 0 done
ADAD?AD$$$

2025 report · 9 min

How Google makes money

Searching on Google is free. So who's paying for it?

Ticket 01 · The guess

How much of Google's money is ads?

Searching on Google costs you nothing, and so do Maps, Gmail and most of YouTube. Yet Alphabet, the company that owns Google, brought in $402.8Bsec.gov ·2025 in 2025.

What share of that came from ads?

30%
0%100%
Words to know

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

·
Sources and every number (1)

Sources

  • Alphabet Inc. Form 10-K for the fiscal year ended December 31, 2025 · Alphabet Inc. (filed with the U.S. SEC), 2025

Every number

  • $402.8Bsec.gov ·2025 · Revenues, 2025 (income statement).
  • $294.7Bsec.gov ·2025 · Google advertising revenues (Search & other, YouTube ads and Google Network), 2025.
  • 73.2%sec.gov ·2025 · Worked out: Google advertising revenues ÷ Alphabet's total revenues, 2025.
  • 6%sec.gov ·2025 · Change in paid clicks on Google Search & other, 2025 vs. 2024 (MD&A, monetization metrics).
  • 7%sec.gov ·2025 · Change in cost per click on Google Search & other, 2025 vs. 2024 (MD&A, monetization metrics).
  1. Lessons›
  2. Big companies›
  3. Google
  • ·Next: How Google is organized
  • ·Free guide: How Google makes money