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Coffee shopLesson 2 of 6

Part 1 of 3, 0 done
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14 min

The slow-afternoon problem

Your shop is packed at 8 a.m. and empty at 3 p.m. The rent and the lease on the espresso machine don't care what time it is.

Ticket 01 · The guess

When do people come?

Across the coffee business, what share of a day's visits come between 5 a.m. and 11 a.m.?

10%
0%100%
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Tell us what looks off. No name or email needed.

What kind of problem?

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Sources and every number (2)

Sources

  • Dutch Bros Sets Its Sights on the Breakfast Rush · Placer.ai, 2025
  • An afternoon reset, the Starbucks way · Starbucks Corporation (newsroom), 2025

Every number

  • 43.1%placer.ai ·2025 · Share of the coffee business's daily visits between 5 a.m. and 11 a.m., from Placer.ai's phone-location estimates for 2025, year to date, published December 2025.
  • $11Bstarbucks.com ·2025 · Sales after 11 a.m. at Starbucks' own US stores, fiscal 2025, as the company put it in April 2026.
  1. Lessons›
  2. Industries›
  3. Coffee shop
  • ·Before this: How a coffee shop makes money
  • ·Next: Opening the shop
  • ·Free guide: How coffee shops make money
Skip to the lesson

Coffee shopLesson 2 of 6

Part 1 of 3, 0 done
zz

14 min

The slow-afternoon problem

Your shop is packed at 8 a.m. and empty at 3 p.m. The rent and the lease on the espresso machine don't care what time it is.

Ticket 01 · The guess

When do people come?

Across the coffee business, what share of a day's visits come between 5 a.m. and 11 a.m.?

10%
0%100%
Words to know

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

·
Sources and every number (2)

Sources

  • Dutch Bros Sets Its Sights on the Breakfast Rush · Placer.ai, 2025
  • An afternoon reset, the Starbucks way · Starbucks Corporation (newsroom), 2025

Every number

  • 43.1%placer.ai ·2025 · Share of the coffee business's daily visits between 5 a.m. and 11 a.m., from Placer.ai's phone-location estimates for 2025, year to date, published December 2025.
  • $11Bstarbucks.com ·2025 · Sales after 11 a.m. at Starbucks' own US stores, fiscal 2025, as the company put it in April 2026.
  1. Lessons›
  2. Industries›
  3. Coffee shop
  • ·Before this: How a coffee shop makes money
  • ·Next: Opening the shop
  • ·Free guide: How coffee shops make money