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13 min

Your first ten customers

Your first ten customers won't come from an ad. They come from a list of people who already know you, one direct ask at a time, and each one can bring the next.

Ticket 01 · The guess

What do the first few reviews do?

A Northwestern University research center studied products sold online. How much more likely were shoppers to buy a product with five reviews than the same kind of product with none?

50%
0%500%

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Sources and every number (1)

Sources

  • How online reviews influence sales (products with and without reviews; first published June 2017) · Medill Spiegel Research Center, Northwestern University, 2017

Every number

  • 270%northwestern.edu ·2017 · How much more likely shoppers were to buy a product with five reviews than one with none, in the research center's study of products sold online (first published 2017).
  • 380%northwestern.edu ·2017 · How much a higher-priced product's conversion rate rose with reviews, in the same study.
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  • ·Before this: Your one-page business plan
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Skip to the lesson

Start your ownLesson 12 of 14

Part 1 of 3, 0 done

13 min

Your first ten customers

Your first ten customers won't come from an ad. They come from a list of people who already know you, one direct ask at a time, and each one can bring the next.

Ticket 01 · The guess

What do the first few reviews do?

A Northwestern University research center studied products sold online. How much more likely were shoppers to buy a product with five reviews than the same kind of product with none?

50%
0%500%

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

·
Sources and every number (1)

Sources

  • How online reviews influence sales (products with and without reviews; first published June 2017) · Medill Spiegel Research Center, Northwestern University, 2017

Every number

  • 270%northwestern.edu ·2017 · How much more likely shoppers were to buy a product with five reviews than one with none, in the research center's study of products sold online (first published 2017).
  • 380%northwestern.edu ·2017 · How much a higher-priced product's conversion rate rose with reviews, in the same study.
  1. Lessons›
  2. Start your own
  • ·Before this: Your one-page business plan
  • ·Next: Launch week