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StarbucksLesson 1 of 4

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COFFEE$

2025 report · 9 min

How Starbucks makes money

Coffee on a lot of corners, and customers who pay before they order. Where does the money really come from?

Ticket 01 · The guess

How much do customers pay in advance?

Starbucks had $37.2Bsec.gov ·2025 of revenue in fiscal 2025, its business year that ended in September 2025. Many customers pay before they order: they load money onto a Starbucks Card or the app and spend it later.

The money they loaded that year, plus the Stars (Starbucks' reward points) they earned, was equal to about how much of Starbucks' revenue?

15%
0%100%
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Sources and every number (1)

Sources

  • Starbucks Corporation Form 10-K for the fiscal year ended September 28, 2025 · Starbucks Corporation (filed with the U.S. SEC), 2025

Every number

  • $37.2Bsec.gov ·2025 · Total net revenues, fiscal 2025.
  • $15.2Bsec.gov ·2025 · Card activations, card reloads and Stars earned, fiscal 2025 (deferred revenue note).
  • 41%sec.gov ·2025 · Worked out: card and app loads (with Stars earned) ÷ total net revenues, fiscal 2025. A rough comparison: loads aren't revenue, and some are spent in licensed stores.
  • $1.8Bsec.gov ·2025 · Stored value card and loyalty balance not yet spent at the end of fiscal 2025 (deferred revenue note).
  • $200.4Msec.gov ·2025 · Breakage counted in company-operated store revenue, fiscal 2025.
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Skip to the lesson

StarbucksLesson 1 of 4

Part 1 of 3, 0 done
COFFEE$

2025 report · 9 min

How Starbucks makes money

Coffee on a lot of corners, and customers who pay before they order. Where does the money really come from?

Ticket 01 · The guess

How much do customers pay in advance?

Starbucks had $37.2Bsec.gov ·2025 of revenue in fiscal 2025, its business year that ended in September 2025. Many customers pay before they order: they load money onto a Starbucks Card or the app and spend it later.

The money they loaded that year, plus the Stars (Starbucks' reward points) they earned, was equal to about how much of Starbucks' revenue?

15%
0%100%
Words to know

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

·
Sources and every number (1)

Sources

  • Starbucks Corporation Form 10-K for the fiscal year ended September 28, 2025 · Starbucks Corporation (filed with the U.S. SEC), 2025

Every number

  • $37.2Bsec.gov ·2025 · Total net revenues, fiscal 2025.
  • $15.2Bsec.gov ·2025 · Card activations, card reloads and Stars earned, fiscal 2025 (deferred revenue note).
  • 41%sec.gov ·2025 · Worked out: card and app loads (with Stars earned) ÷ total net revenues, fiscal 2025. A rough comparison: loads aren't revenue, and some are spent in licensed stores.
  • $1.8Bsec.gov ·2025 · Stored value card and loyalty balance not yet spent at the end of fiscal 2025 (deferred revenue note).
  • $200.4Msec.gov ·2025 · Breakage counted in company-operated store revenue, fiscal 2025.
  1. Lessons›
  2. Big companies›
  3. Starbucks
  • ·Next: How Starbucks is organized
  • ·Free guide: How Starbucks makes money