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ProductLesson 3 of 3

Part 1 of 3, 0 done

13 min

Saying no: roadmaps and trade-offs

A team can build only so much in a season. Every yes is a no to something else, even to things people love. Here's how a product team decides, writes it down, and says no without losing anyone.

Ticket 01 · The guess

How short were the visits?

Google+ was Google's social network. In 2018, Google said that a share of all the times people used the consumer version lasted less than five seconds. About what share?

40%
0%100%

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

·
Sources and every number (2)

Sources

  • Project Strobe: Protecting your data, improving our third-party APIs, and sunsetting consumer Google+ (8 October 2018) · Ben Smith, Google, 2018
  • A second spring of cleaning (13 March 2013; retiring Google Reader) · Urs Hölzle, Google, 2013

Every number

  • 90%blog.google ·2018 · Share of consumer Google+ user sessions that lasted less than five seconds, as Google said in October 2018.
  • 10 monthsblog.google ·2018 · How long Google said winding down consumer Google+ would take.
  • 70 features or servicesblog.google ·2013 · Google's count, in March 2013, of features or services it had closed since its "spring cleaning" began in 2011, Google Reader included.
  1. Lessons›
  2. Inside a business›
  3. Product
  • ·Before this: Talking to users and reading the data
Skip to the lesson

ProductLesson 3 of 3

Part 1 of 3, 0 done

13 min

Saying no: roadmaps and trade-offs

A team can build only so much in a season. Every yes is a no to something else, even to things people love. Here's how a product team decides, writes it down, and says no without losing anyone.

Ticket 01 · The guess

How short were the visits?

Google+ was Google's social network. In 2018, Google said that a share of all the times people used the consumer version lasted less than five seconds. About what share?

40%
0%100%

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

·
Sources and every number (2)

Sources

  • Project Strobe: Protecting your data, improving our third-party APIs, and sunsetting consumer Google+ (8 October 2018) · Ben Smith, Google, 2018
  • A second spring of cleaning (13 March 2013; retiring Google Reader) · Urs Hölzle, Google, 2013

Every number

  • 90%blog.google ·2018 · Share of consumer Google+ user sessions that lasted less than five seconds, as Google said in October 2018.
  • 10 monthsblog.google ·2018 · How long Google said winding down consumer Google+ would take.
  • 70 features or servicesblog.google ·2013 · Google's count, in March 2013, of features or services it had closed since its "spring cleaning" began in 2011, Google Reader included.
  1. Lessons›
  2. Inside a business›
  3. Product
  • ·Before this: Talking to users and reading the data