Lessons
Every lesson, in one place
216 hands-on lessons in six tracks, 44 of them free.
Showing 216 lessons: all
Foundations
15 lessons · 5 free · in order- 01How does a business make money?14 min14 min
- 02Margins: where each dollar goes14 min14 min
- 03How many guests just to stay even?14 min14 min
- 04What should you charge?14 min14 min
- 05Profitable and still broke?14 min14 min
- 06What does a person really cost?14 min14 minMembers(members-only)Included(included in your membership)
- 07What does a customer cost?14 min14 minMembers(members-only)Included(included in your membership)
- 08Why can't anyone just copy you?13 min13 minMembers(members-only)Included(included in your membership)
- 09Too much or too little?14 min14 minMembers(members-only)Included(included in your membership)
- 10Profit, cash, and what you own14 min14 minMembers(members-only)Included(included in your membership)
- 11Whose money starts a business?14 min14 minMembers(members-only)Included(included in your membership)
- 12Who sets the rules for your business?14 min14 minMembers(members-only)Included(included in your membership)
- 13What could go wrong?14 min14 minMembers(members-only)Included(included in your membership)
- 14One shop or many?14 min14 minMembers(members-only)Included(included in your membership)
- 15Why do businesses fail?15 min15 minMembers(members-only)Included(included in your membership)
Money and the economy
8 lessons · 1 free · in order- 01Supply and demand: why prices move13 min13 min
- 02Inflation: why a dollar buys less14 min14 minMembers(members-only)Included(included in your membership)
- 03Interest rates and the Fed14 min14 minMembers(members-only)Included(included in your membership)
- 04Recessions: when the economy shrinks13 min13 minMembers(members-only)Included(included in your membership)
- 05Taxes: sales, income and payroll13 min13 minMembers(members-only)Included(included in your membership)
- 06Tariffs and trade14 min14 minMembers(members-only)Included(included in your membership)
- 07Stocks and shares: owning a slice, and what an IPO is13 min13 minMembers(members-only)Included(included in your membership)
- 08What a business is worth15 min15 minMembers(members-only)Included(included in your membership)
Industries
16 industries · 86 lessons · lesson 1 freeRestaurant Row· 6 lessons · 1 freeStart here
- 01You sell a $15 burger. How much do you keep?15 min15 min
- 02Hiring your first crew14 min14 minMembers(members-only)Included(included in your membership)
- 03Permits before you open14 min14 minMembers(members-only)Included(included in your membership)
- 04Reading your monthly numbers14 min14 minMembers(members-only)Included(included in your membership)
- 05Your opening budget14 min14 minMembers(members-only)Included(included in your membership)
- 06The first three months14 min14 minMembers(members-only)Included(included in your membership)
Coffee Corner· 6 lessons · 1 free
- 01How a coffee shop makes money13 min13 min
- 02The slow-afternoon problem14 min14 minMembers(members-only)Included(included in your membership)
- 03Opening the shop15 min15 minMembers(members-only)Included(included in your membership)
- 04Why coffee shops close15 min15 minMembers(members-only)Included(included in your membership)
- 05The spot and the cups a day14 min14 minMembers(members-only)Included(included in your membership)
- 06Surviving year one14 min14 minMembers(members-only)Included(included in your membership)
Shop Street: Online store· 6 lessons · 1 free
- 01What a sale really costs online14 min14 min
- 02Inventory: cash sitting on shelves14 min14 minMembers(members-only)Included(included in your membership)
- 03Sales tax, returns and the rules of selling online14 min14 minMembers(members-only)Included(included in your membership)
- 04Living on someone else's platform14 min14 minMembers(members-only)Included(included in your membership)
- 05Sourcing and landed cost14 min14 minMembers(members-only)Included(included in your membership)
- 06What you can pay for an order14 min14 minMembers(members-only)Included(included in your membership)
Salon Lane· 6 lessons · 1 free
- 01Rent a chair or own the shop?13 min13 min
- 02A week of bookings13 min13 minMembers(members-only)Included(included in your membership)
- 03Licenses and the shop's paperwork13 min13 minMembers(members-only)Included(included in your membership)
- 04Tips, retail and tax time14 min14 minMembers(members-only)Included(included in your membership)
- 05Pricing your services14 min14 minMembers(members-only)Included(included in your membership)
- 06Your first clients13 min13 minMembers(members-only)Included(included in your membership)
Gym Block· 6 lessons · 1 free
- 01The membership model13 min13 min
- 02What a lost member costs14 min14 minMembers(members-only)Included(included in your membership)
- 03Opening a gym14 min14 minMembers(members-only)Included(included in your membership)
- 04Trainers and classes14 min14 minMembers(members-only)Included(included in your membership)
- 05Waivers, insurance and safety14 min14 minMembers(members-only)Included(included in your membership)
- 06Presales and the first months14 min14 minMembers(members-only)Included(included in your membership)
Tech Park· 6 lessons · 1 free
- 01How a software company makes money14 min14 min
- 02Burn rate and runway14 min14 minMembers(members-only)Included(included in your membership)
- 03Hiring the first engineers14 min14 minMembers(members-only)Included(included in your membership)
- 04Paying for growth14 min14 minMembers(members-only)Included(included in your membership)
- 05Test demand before you build14 min14 minMembers(members-only)Included(included in your membership)
- 06Setting up the company15 min15 minMembers(members-only)Included(included in your membership)
Builders' Yard· 6 lessons · 1 free
- 01Winning a bid without losing money14 min14 min
- 02Is the job on budget?14 min14 minMembers(members-only)Included(included in your membership)
- 03Licenses, insurance and bonds14 min14 minMembers(members-only)Included(included in your membership)
- 04Crews, subs and why contractors fail15 min15 minMembers(members-only)Included(included in your membership)
- 05Contracts, payments and liens14 min14 minMembers(members-only)Included(included in your membership)
- 06Your overhead rate14 min14 minMembers(members-only)Included(included in your membership)
Factory District· 6 lessons · 1 free
- 01What it costs to make one more13 min13 min
- 02Cash for the first big order13 min13 minMembers(members-only)Included(included in your membership)
- 03Selling to a big retailer14 min14 minMembers(members-only)Included(included in your membership)
- 04Quality, safety rules and recalls14 min14 minMembers(members-only)Included(included in your membership)
- 05Make or buy14 min14 minMembers(members-only)Included(included in your membership)
- 06Your shop rate14 min14 minMembers(members-only)Included(included in your membership)
Agency Tower· 6 lessons · 1 free
- 01Selling hours14 min14 min
- 02Finding clients14 min14 minMembers(members-only)Included(included in your membership)
- 03Getting paid, and tax time14 min14 minMembers(members-only)Included(included in your membership)
- 04From solo to a firm14 min14 minMembers(members-only)Included(included in your membership)
- 05Setting up the practice14 min14 minMembers(members-only)Included(included in your membership)
- 06Your first year14 min14 minMembers(members-only)Included(included in your membership)
Rental Row· 6 lessons · 1 free
- 01How a rental makes money14 min14 min
- 02Buying your first rental14 min14 minMembers(members-only)Included(included in your membership)
- 03Finding a good tenant15 min15 minMembers(members-only)Included(included in your membership)
- 04Repairs and reserves14 min14 minMembers(members-only)Included(included in your membership)
- 05Landlord rules: deposits, repairs and eviction15 min15 minMembers(members-only)Included(included in your membership)
- 06Taxes on a rental15 min15 minMembers(members-only)Included(included in your membership)
Garage Lane· 5 lessons · 1 free
- 01How a repair shop makes money13 min13 min
- 02Paying your technicians14 min14 minMembers(members-only)Included(included in your membership)
- 03Parts and redo jobs14 min14 minMembers(members-only)Included(included in your membership)
- 04Opening the shop14 min14 minMembers(members-only)Included(included in your membership)
- 05Estimates and trust15 min15 minMembers(members-only)Included(included in your membership)
Ledger Lane· 5 lessons · 1 free
- 01How a bookkeeping practice makes money14 min14 min
- 02Tax season14 min14 minMembers(members-only)Included(included in your membership)
- 03Credentials and rules14 min14 minMembers(members-only)Included(included in your membership)
- 04Finding and keeping clients14 min14 minMembers(members-only)Included(included in your membership)
- 05Growing past yourself14 min14 minMembers(members-only)Included(included in your membership)
Help Desk Hub· 4 lessons · 1 free
- 01How an IT services firm makes money14 min14 min
- 02Pricing a contract14 min14 minMembers(members-only)Included(included in your membership)
- 03The help desk15 min15 minMembers(members-only)Included(included in your membership)
- 04When a client gets hacked14 min14 minMembers(members-only)Included(included in your membership)
App Studio Loft· 4 lessons · 1 free
- 01How an app makes money14 min14 min
- 02Paying for downloads14 min14 minMembers(members-only)Included(included in your membership)
- 03Keeping players14 min14 minMembers(members-only)Included(included in your membership)
- 04The app store's rules14 min14 minMembers(members-only)Included(included in your membership)
Umbrella Agency· 4 lessons · 1 free
- 01How an insurance agency makes money13 min13 min
- 02Licensed and appointed14 min14 minMembers(members-only)Included(included in your membership)
- 03Quotes and renewals14 min14 minMembers(members-only)Included(included in your membership)
- 04What is a book of clients worth?15 min15 minMembers(members-only)Included(included in your membership)
Advisor's Office· 4 lessons · 1 free
- 01How a financial advisor makes money14 min14 min
- 02Who lets you give advice?15 min15 minMembers(members-only)Included(included in your membership)
- 03Where do your first clients come from?15 min15 minMembers(members-only)Included(included in your membership)
- 04When the market falls14 min14 minMembers(members-only)Included(included in your membership)
Big companies
41 lessons · for members- 01How a big company is builtStart here·12 min12 minMembers(members-only)Included(included in your membership)
- 01How banks make moneyJPMorgan Chase·9 min9 minMembers(members-only)Included(included in your membership)
- 02How JPMorgan is organizedJPMorgan Chase·10 min10 minMembers(members-only)Included(included in your membership)
- 03When interest rates moveJPMorgan Chase·11 min11 minMembers(members-only)Included(included in your membership)
- 04Swipe fees and rewardsJPMorgan Chase·10 min10 minMembers(members-only)Included(included in your membership)
- 01How McDonald's makes moneyMcDonald's·9 min9 minMembers(members-only)Included(included in your membership)
- 02How McDonald's is organizedMcDonald's·12 min12 minMembers(members-only)Included(included in your membership)
- 03The value-menu warMcDonald's·12 min12 minMembers(members-only)Included(included in your membership)
- 04Running one McDonald'sMcDonald's·12 min12 minMembers(members-only)Included(included in your membership)
- 01How Starbucks makes moneyStarbucks·9 min9 minMembers(members-only)Included(included in your membership)
- 02How Starbucks is organizedStarbucks·12 min12 minMembers(members-only)Included(included in your membership)
- 03What's in a six-dollar latte?Starbucks·12 min12 minMembers(members-only)Included(included in your membership)
- 04Starbucks in ChinaStarbucks·12 min12 minMembers(members-only)Included(included in your membership)
- 01How airlines make moneyDelta Air Lines·9 min9 minMembers(members-only)Included(included in your membership)
- 02How Delta is organizedDelta Air Lines·12 min12 minMembers(members-only)Included(included in your membership)
- 03Why ticket prices changeDelta Air Lines·11 min11 minMembers(members-only)Included(included in your membership)
- 04Bankruptcy and mergersDelta Air Lines·12 min12 minMembers(members-only)Included(included in your membership)
- 01How Amazon makes moneyAmazon·9 min9 minMembers(members-only)Included(included in your membership)
- 02How Amazon is organizedAmazon·12 min12 minMembers(members-only)Included(included in your membership)
- 03What Prime is worthAmazon·12 min12 minMembers(members-only)Included(included in your membership)
- 04The last mileAmazon·12 min12 minMembers(members-only)Included(included in your membership)
- 01How Uber makes moneyUber·9 min9 minMembers(members-only)Included(included in your membership)
- 02How Uber is organizedUber·12 min12 minMembers(members-only)Included(included in your membership)
- 03The long road to profitUber·11 min11 minMembers(members-only)Included(included in your membership)
- 04Drivers: contractors or employees?Uber·12 min12 minMembers(members-only)Included(included in your membership)
- 01How Costco makes moneyCostco·9 min9 minMembers(members-only)Included(included in your membership)
- 02How Costco is organizedCostco·12 min12 minMembers(members-only)Included(included in your membership)
- 03Kirkland SignatureCostco·12 min12 minMembers(members-only)Included(included in your membership)
- 04Paying workers moreCostco·12 min12 minMembers(members-only)Included(included in your membership)
- 01How Google makes moneyAlphabet (Google)·9 min9 minMembers(members-only)Included(included in your membership)
- 02How Google is organizedAlphabet (Google)·12 min12 minMembers(members-only)Included(included in your membership)
- 03YouTube: ads, subscriptions and creatorsAlphabet (Google)·10 min10 minMembers(members-only)Included(included in your membership)
- 04Betting on AIAlphabet (Google)·11 min11 minMembers(members-only)Included(included in your membership)
- 01How insurance worksProgressive·9 min9 minMembers(members-only)Included(included in your membership)
- 02How Progressive is organizedProgressive·12 min12 minMembers(members-only)Included(included in your membership)
- 03Hurricanes, wildfires and reinsuranceProgressive·12 min12 minMembers(members-only)Included(included in your membership)
- 04Who's a good risk?Progressive·12 min12 minMembers(members-only)Included(included in your membership)
- 01How Netflix makes moneyNetflix·9 min9 minMembers(members-only)Included(included in your membership)
- 02How Netflix is organizedNetflix·12 min12 minMembers(members-only)Included(included in your membership)
- 03The password-sharing crackdownNetflix·12 min12 minMembers(members-only)Included(included in your membership)
- 04The cheaper plan with adsNetflix·12 min12 minMembers(members-only)Included(included in your membership)
Inside a business
52 lessons · 21 free- 01Where your stuff comes fromSupply chain and logistics·12 min12 min
- 02How much stock to holdSupply chain and logistics·14 min14 minMembers(members-only)Included(included in your membership)
- 03Moving it: trucks, ships, warehouses and the last mileSupply chain and logistics·14 min14 minMembers(members-only)Included(included in your membership)
- 04When the chain breaksSupply chain and logistics·13 min13 minMembers(members-only)Included(included in your membership)
- 01What marketing doesMarketing·13 min13 min
- 02Who it's forMarketing·14 min14 minMembers(members-only)Included(included in your membership)
- 03Measuring what worksMarketing·14 min14 minMembers(members-only)Included(included in your membership)
- 01How a sale happensSales·12 min12 min
- 02Commission and quotasSales·14 min14 minMembers(members-only)Included(included in your membership)
- 03The big dealSales·14 min14 minMembers(members-only)Included(included in your membership)
- 01Closing the booksFinance and accounting·13 min13 min
- 02Budgets and forecastsFinance and accounting·13 min13 minMembers(members-only)Included(included in your membership)
- 03Controls and auditsFinance and accounting·13 min13 minMembers(members-only)Included(included in your membership)
- 01Hiring: from the job post to the offerPeople (HR)·13 min13 min
- 02What a worker really costsPeople (HR)·14 min14 minMembers(members-only)Included(included in your membership)
- 03The rules at workPeople (HR)·14 min14 minMembers(members-only)Included(included in your membership)
- 01What a company's lawyers doLegal·13 min13 min
- 02Protecting ideasLegal·13 min13 minMembers(members-only)Included(included in your membership)
- 03When someone suesLegal·13 min13 minMembers(members-only)Included(included in your membership)
- 01What customer support doesCustomer support·13 min13 min
- 02Keeping customers: refunds and escalationsCustomer support·13 min13 minMembers(members-only)Included(included in your membership)
- 03Measuring support: how fast, how happy, how muchCustomer support·14 min14 minMembers(members-only)Included(included in your membership)
- 01What a product manager doesProduct·13 min13 min
- 02Talking to users and reading the dataProduct·13 min13 minMembers(members-only)Included(included in your membership)
- 03Saying no: roadmaps and trade-offsProduct·13 min13 minMembers(members-only)Included(included in your membership)
- 01What IT does: laptops, accounts and the help deskIT and security·13 min13 min
- 02Phishing, passwords and backupsIT and security·14 min14 minMembers(members-only)Included(included in your membership)
- 03When it goes wrong: an outage or a breachIT and security·14 min14 minMembers(members-only)Included(included in your membership)
- 01What a CEO actually decidesThe CEO and the board·13 min13 min
- 02Who the CEO answers toThe CEO and the board·13 min13 minMembers(members-only)Included(included in your membership)
- 03Big calls: raising money, buying a company, a new CEOThe CEO and the board·14 min14 minMembers(members-only)Included(included in your membership)
- 01Who works at a software companyAt a software company·12 min12 min
- 02How a software company ships a featureAt a software company·14 min14 minMembers(members-only)Included(included in your membership)
- 01Who works at a game studioAt a game studio·13 min13 min
- 02How a game update shipsAt a game studio·14 min14 minMembers(members-only)Included(included in your membership)
- 01Who works at a restaurantAt a restaurant·14 min14 min
- 02How a Friday order gets to the tableAt a restaurant·14 min14 minMembers(members-only)Included(included in your membership)
- 01Who works at a factoryAt a factory·13 min13 min
- 02How a factory order shipsAt a factory·14 min14 minMembers(members-only)Included(included in your membership)
- 01Who works at a construction companyAt a construction company·14 min14 min
- 02How a building gets built, from the bid to the keysAt a construction company·14 min14 minMembers(members-only)Included(included in your membership)
- 01Who works at an airlineAt an airline·13 min13 min
- 02How an airline turns a plane aroundAt an airline·14 min14 minMembers(members-only)Included(included in your membership)
- 01Who works at a bankAt a bank·13 min13 min
- 02How a bank makes a business loanAt a bank·14 min14 minMembers(members-only)Included(included in your membership)
- 01Who works at a big-box storeAt a big-box store·13 min13 min
- 02How a pallet gets to the shelfAt a big-box store·14 min14 minMembers(members-only)Included(included in your membership)
- 01Who works at an online storeAt an online store·13 min13 min
- 02How an online order reaches you, and comes backAt an online store·14 min14 minMembers(members-only)Included(included in your membership)
- 01Who works at an auto repair shopAt an auto repair shop·13 min13 min
- 02How a car gets fixed, from check-in to pick-upAt an auto repair shop·13 min13 minMembers(members-only)Included(included in your membership)
- 52Follow a burgerFollow the product·9 min9 min
Start your own
14 lessons · 1 free · in order- 01Is this business right for me?13 min13 min
- 02Your startup budget13 min13 minMembers(members-only)Included(included in your membership)
- 03Your break-even point13 min13 minMembers(members-only)Included(included in your membership)
- 04Your first hires13 min13 minMembers(members-only)Included(included in your membership)
- 05Your permit checklist12 min12 minMembers(members-only)Included(included in your membership)
- 06Before you sign14 min14 minMembers(members-only)Included(included in your membership)
- 07Your business's legal shape14 min14 minMembers(members-only)Included(included in your membership)
- 08Money set-up: an account, simple books, and tax set aside13 min13 minMembers(members-only)Included(included in your membership)
- 09Picking a location: home, a storefront or online13 min13 minMembers(members-only)Included(included in your membership)
- 10Getting a loan: what a lender looks at14 min14 minMembers(members-only)Included(included in your membership)
- 11Your one-page business plan12 min12 minMembers(members-only)Included(included in your membership)
- 12Your first ten customers13 min13 minMembers(members-only)Included(included in your membership)
- 13Launch week12 min12 minMembers(members-only)Included(included in your membership)
- 14Buying a business instead of starting one13 min13 minMembers(members-only)Included(included in your membership)