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Try “burger”, “cash flow”, “Costco” or “markup”.

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Tech Park

Software: big costs up front, then each new customer costs little.

A software office: two developers sit at their desks on office chairs, each turned to a screen of code with hands on the keyboard, and a big screen shows the app they built. Dotted lines carry copies of the same app out to a crowd of phones and laptops: building it cost a lot, but each new customer costs very little.

The lessons

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Own it6 lessons

Work hereAt a software company · 2 lessons

These lessons teach 9 of the 15 big ideas in Foundations.