How Costco makes money
From Costco's 2026 annual report · Updated
The short answer
Costco makes money two ways: a store that sells at a very thin markup, and a membership card members pay for every year. In fiscal 2026 its warehouses sold $297.2B of groceries, gas and TVs, and members paid $5.9B in fees, an amount equal to about half of Costco's operating profit.
The low prices make the card worth paying for, and the fees let the prices stay low.
Source:sec.gov ·2026
Key numbers
- $5.9B
sec.gov ·2026 Membership fees in a year
- 50.6%
sec.gov ·2026 Fees as a share of operating profit
- 11.1%
sec.gov ·2026 Gross margin: kept from each sale after paying for the goods
- 92.3%
sec.gov ·2026 Members who renew (US and Canada)
Two businesses under one roof
Costco is really two businesses. One is a store: it buys goods and sells them to members. Of every $100 members spend, Costco pays $88.91 for the goods and $9.15 to run the warehouses, and keeps about $1.94.
Our example number here is $100; the others come from the sources below.
The other is the membership. Costco had 84.1 million paid members at the end of fiscal 2026, and their fees came to $5.9B. That's only 1.95% of all the money coming in, but it's about half of the $11.7B Costco made from running the business.
Costco doesn't split its running costs between the store and the memberships, so the fair way to say it is that the fees are equal to about half of the operating profit.
- Paying for the goods: $88.91
- Running the warehouses: $9.15
- Left for Costco: $1.94
Where an example $100 of shopping goes, using Costco's fiscal 2026 averages. The membership fee comes on top.
This number is our example.
Source:sec.gov ·2026
Why the markup is so thin
Gross margin is what's left of each sale after paying for the goods. The supermarkets and big-box stores below keep 22.9% to 27.9%; warehouse clubs keep less than half of that, so their prices can sit well below.
To live on that, Costco keeps its costs low. Its report says it carries fewer than 4,000 items per warehouse, mostly fast-selling models and sizes, displays them on pallets so restocking takes less work, keeps its warehouses plain, and opens for shorter hours than many other retailers. It also often sells goods before it has to pay for them: at the end of fiscal 2026 it owed suppliers $22.6B while holding $19.3B of stock.
- Costco: 11.1%
- Sam's Club: 11.3%
- Kroger: 22.9%
- Walmart, whole company: 24.2%
- Target: 27.9%
Gross margin at five big US retailers, each from its newest Form 10‑K. Each counts its costs a little differently, and their years end at different times, so read it as close, not exact.
Sources:sec.gov ·20252sec.gov ·20262
Why members keep paying
The whole plan works only if members come back each year. In the US and Canada, 92.3% renewed at the end of fiscal 2026.
The best customers pay more. Executive members, who pay the higher fee, were 42.3 million of the 84.1 million paid members, and they bought 75.2% of everything Costco sold.
Costco raises its fee rarely and by a little: by $5 in 2017, and again in September 2024, when the basic US and Canada fee went from $60 to $65 a year. Fee money grew 11% in fiscal 2026.
Common questions
How much profit does Costco make?
Costco's net income was $9.2B in fiscal 2026, about 3% of all the money that came in.
Source:sec.gov ·2026
When did Costco last raise its membership fee?
In September 2024, when the basic US and Canada fee went from $60 to $65. Before that it went up by $5 in 2017.
Sources:sec.gov ·2024sec.gov ·2017
Why doesn't Costco just charge more for its goods?
Its plan rests on prices it calls consistently lower than elsewhere: that's what makes the membership worth renewing. Where it does earn more is its own Kirkland Signature brand, which its report says generally earns higher margins than national brands.
Try it yourself
Lesson · 9 min(members-only)(included in your membership)
How Costco makes money
The hands-on version of this page: guess the numbers, read Costco's real report, and make the boss's calls yourself.